Catch 22

Well, I'm frustrated about something again, so I guess I will blog about it.

It's the organic SEO catch-22. What is the SEO catch-22? It's simple-the people who need SEO skills (and recognize that need) are happy to pay for them but don't have the money to do so.

Likewise, those who have the money to pay for them rarely understand their true SEO need. Therefore, they do one of two things:

1. Throw some money at a big agency and get very little value for their money.

2. Do SEO in-house but don't really put much in it-much being resources, credibility, etc. etc.

Sometimes the actions of the competition will spur a company onward to better efforts, but that's kind of rare.

That said, the only real option for a competent organic SEO is to build his/her own online company (not an SEO consultancy), but that of course brings about its own challenges as you are competing against large companies with well established Internet brands. Even though they may choose to do very little with SEO, they will rank well because of the age and size of their domain, etc...

So what's a competent SEO to do? I'm wondering that myself.